ORBCOMM

A Simple Solution

We wanted to streamline our existing marketing data sheets and brochures into something more contemporary and modern. We sought an elegant way to showcase ‘Problem and Solution’ for our customers’ pain points.

At the same time, we had to ensure that we kept each piece unquestionably ‘ORBCOMM’. If successful, this foundation would act as the basis for future updates to our collateral. In April 2020, we began building out this new set of ‘Solution’ sheets.

From the highest level, the brand exists as three major colours: red, white, and black. So this was the foundation for the new look—strong, confident headings; a dramatic score of red across the front of the cover to contrast with each unique vehicle and asset; and lots of breathing room for the iconic ORBCOMM dots.