ORBCOMM

Ad Infinitum

Creating responsive display ads or animated HTML5 ads is an endless process of A/B testing and refinement. Add in the complexity of multiple variations of ad copy and different size layouts—you’re in for a world of endless configurations.

However, with all the labour comes better insights and faster ways of producing cleaner work. The success of our ads comes down to a few key properties we’ve discovered through thousands of tests and corrections.

I have been meticulously pushing our ads forward into new designs that are instantly recognisable and command attention in any busy online space.